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Now, 2026: An outplacement oddityPraised, Then Gone: What the BMDA's Leadership Churn Says About Its Governance
The ByWard Market District Authority has now gone through two executive directors in under a year. One stepped down. One was fired without explanation, seven months after the board publicly praised her fit for the job. Neither departure came with real accountability to the people the Market actually serves.
The pattern
Zachary Dayler, the BMDA's founding executive director, stepped down in September 2025 after roughly five years leading the organization (first as ByWard Market BIA, then through the 2023 merger into the BMDA). The board launched a national search through Odgers Canada. Victoria Williston — the BMDA's own communications and marketing manager at the time — put her name forward and got the job in January 2026.
The board's announcement left no ambiguity about how it felt:
"Victoria brings a strong understanding of the ByWard Market and the broader civic environment in which it operates. She has demonstrated an ability to balance strategic thinking with sound governance and a clear commitment to public service. The Board is confident that her leadership aligns well with the organization's priorities."
— Sandy Smallwood, BMDA board chair, January 2026
Seven months later, Williston was terminated. Board spokesperson Suzanne Valiquet called it "an internal and private matter" and said the board would not comment further. No cause was given, publicly or otherwise.
Williston did not treat it as a firing in her own account. Her LinkedIn post the following Saturday read like a departure announcement, not a termination notice — crediting her team, listing the Carré ByWard Square opening and the Night Ambassador Program relaunch as wins, and closing with plans to take the rest of the summer off before sharing "what comes next" in the fall.
Two different exits, one shared problem
It's worth being precise here: Dayler's departure and Williston's are not the same kind of event. Dayler stepped down. Williston was let go by board decision. Collapsing the two into "back-to-back firings" would overstate what's actually on the record.
But the precision cuts the other way too. What the two departures do share is this: an organization now on its second unplanned leadership transition in under a year, governed by a board that answers to no one on council and explains itself to no one when it moves. Whether an executive director leaves voluntarily or is pushed out, the residents and businesses who live with the BMDA's decisions get the same thing either time — a closed door and a press release.
The board that praised her is the board that won't explain itself
The dissonance is the story. In January, the board chair went out of his way to vouch for Williston's judgment, her grasp of "the broader civic environment," her "commitment to public service." In August, the same board terminated her and declined to say why — not to the public, and, by Councillor Stéphanie Plante's account, not even to the ward's own elected representative before it happened.
"I actually didn't know until yesterday, so it's not a decision that I made. It wasn't one that would have been made in consultation with me because I'm not on the board."
— Coun. Stéphanie Plante (Rideau-Vanier), whose ward includes the Market
That's not a knock on Plante. It's a description of how the BMDA is built: a municipal services corporation whose board can hire, praise, and fire its top executive with no binding obligation to tell the one council member whose constituents actually live with the results.
Structural, not personal
Barry Padolsky, the architect and longtime ByWard Market preservation advocate, read the firing the same way — as a symptom, not an isolated personnel decision:
"It seems that the dismissal of the appointment of the executive director seems to be a way of admitting that there is a problem… the ByWard Market District Authority isn't structurally set up to be able to be more widely consultative about its mandate."
That tracks with what businesses and residents in the Market have been saying for months: a Business Advisory Committee that's shrunk from seven members to three, decisions made without meaningful notice, and a governance model that formally excludes merchants and property owners from voting seats. Williston spent part of the summer publicly defending that structure. She's no longer there to defend it, and the structure hasn't changed.
What this actually asks of Ward 13's next council seat
The BMDA isn't going away, and its 200th-anniversary year for the Market is coming up in 2027 whether its leadership is stable or not. Two EDs in a year, a board that won't explain a termination, and a ward councillor's seat with no vote is not a governance model that self-corrects. It's one that needs a council seat willing to ask, in public, the questions the board isn't volunteering answers to:
- What was the actual reason for Williston's termination — performance, direction, or a board-level disagreement she was caught in the middle of?
- Why does the ward councillor's BMDA seat carry no vote, and should that change before the next leadership transition?
- Is the Business Advisory Committee's shrinkage from seven members to three being addressed, or is it being treated as a footnote?
- What does the board's search process for a third executive director in under two years look like, and will it include real consultation with vendors and residents this time?
An organization that praises its own hire in January and fires her without explanation in August isn't demonstrating strategic thinking. It's demonstrating exactly the consultation gap its critics have been pointing at all year — just with a new name attached to it.





